We are developing an online market linkage platform on which orders of wholesale buyers are fulfilled by groups of smallholder farmers. This shortens the chain, facilitates communication between farmers and buyers, increases transparency for both farmer and buyer, and makes it efficient for buyers to source from smallholders. By creating fair markets, farmers are able to command better sales terms, while reducing their transaction costs, resulting in income levels that are sustainable
The establishment of Kenya’s first tech-led market place for small holder farmers, ensuring a 20% increase in income, and reducing food loss at the farm by 20%. In 2025 the business will be scaling to 3 other countries in East Africa.